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Global Business Project

IMC has participated in the "Global Business Project (GBP)" since 2008. GBP is a joint extra-curricular course offered by the Center for International Business Education and Research(CIBER).

>> About Global Business Project

 

<Potomak Project>

Company:
Potomak (Gourmet chain of restaurants, bistros, cafes and stores, which offer a variety of cuisine in Kobe, Tokyo, and Osaka.)

Theme:
Expand the core identity of the company through systematic analysis - defining the brand structure and direction of designs of the products, stores, packaging and its total image.

IMG_GBP2010_potomak_1.jpg
IMC students developed business strategies of Potomak with MBA students from the U.S.

IMG_GBP2010_potomak_2.jpg
They also enjoyed Japanese sightseeing, cultures and lives with Potomak employees.

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